With competition in the digital sphere rising every day, global dominance is the primary goal of any information technology company. However, some organizations including, Facebook, Cisco, LinkedIn, Microsoft, Sony, etc., have successfully managed to make their mark by attracting a large majority of ‘connected’ people to their brands and platforms. The first impression any individual with minimal insight on your brand would make is through your logo. How would you want your audience to perceive your brand through your logo? Do you trust your customer to engage with your brand if you have a basic logo that has absolutely no connection to what you offer? Or would you want a logo that tells the story of your brand and entices customers to connect with you and your brand on a whole other level? These are some things you should ponder upon before moving forward with logo designing.
Designing a logo for your IT Company doesn’t necessarily mean you could just use a code, binary language or algorithm to explain your products or services to the customers or distinguish your brand from competitors. Instead, keep it as simple as possible and give your audience something they could easily understand and capture in the few seconds they spend looking at your logo. A large majority of the world’s leading brands have logs that are simple and transparent but depict strength and confidence.
Being the owner of a start-up or an established enterprise, it is important for you to realize the necessity of communicating with your target market through your company logo. While revamping or making one from scratch, you need to do extensive competitor research, see how their target market views their brand and how they engage with it. It is obviously better if you have your own technology logo design, but if you think your competitor’s logo is definitive and the market is corresponding with it well, then you could use certain features in your upcoming logo as well.
From the image, observe the following: *Font: Simple, incandescent and bold to emphasize on “Tech”. *Descriptive: If you zoom in on the picture you would notice “one words” to portray strengths and solutions offered. * Color: As simple as possible- Dark blue depicts the depth of an ocean hence the roots of a business while light blue acts as the surface of the ocean or the management of an organization.
Using different colors and shapes definitely sets you apart; but make sure you keep an eye out on the mottos and values of your company because that is what will really help you distinguish yourself from the competition and help you attract customers.
A Technology Design Logo has to be competent, not just to draw clientele but also pronounce the value of your product in the minds of consumers. There are currently a lot of well-established technology companies you will be pitted against, but if your logo design is strong enough and the combinations are perfect for the target market, you can compete well. The designed have to be created in a way that they look good on your products, not just on your screen or on paper, for that you will have to visualize them on your products, and some sampling before finalization. The design must be flexible enough to convey the same messages it does when contracted as on expansion. Be innovative and smart in creation of your technology logo design and you are ready to enter the technology market.
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