The key elements for any successful logo design involve incorporating the values, the Unique Selling Point (USP) and the impact they have on the society into a single logo. These elements coupled with the appropriate typography will help create a logo that is able to leave a good and positive impression on the viewer. The aim of any industrial logo design is to express the values of business and its commitment towards a more environmentally friendly future. This does not only help you reach your audience effectively but also creates a lot of goodwill with other environmentally friendly businesses and organizations.
The use of appropriate colors along with a suitable typography play an important role in the branding of your business. Using the color red would express steady growth which is ideal for clients and investors. It will help you build the confidence and trust that every business needs with the stakeholders.
The industrial businesses have followed a strict pattern when it comes to logo designs. Industrial logo designs have certain constant factors, like professional and simple design, with simple and lesser number of colors, and this has led to success in the market. Below are some examples of industrial logo designs by revenue of different firms:
The logos above have very visible usage of industry oriented and smart typography. The Red color in the industrial logo design of ICBC depicts growth and development, ever noticed that red is present in logo designs of many banks and financial institutions?
The Berkshire Hathaway logo design is simple, yet brings out a feeling of dominance, the overlooking alphabets “B” and “H” portrays harmony and balance, while also bringing out a towering image of the company. The JP Morgan Chase and Co. is very simple, all the magic is of the font, and to create a logo out of a long company name definitely requires skill and smartness. What we find common in all three is the simplicity and the power depicted through typography and colors, such logos do command a high respect within their industries.
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