A logo is the first impression you leave on any potential client. Whether it leaves a good impression or a bad impression depends entirely on the quality and the design of your logo. A construction logo and design tool ensure that your brand image of your business expresses power, progress, durability, strength and trust.
Much like construction projects, an influential and effective logo design project need a good foundation to build on. It begins with a simple concept which acts as the foundation of the construction company’s brand image. The designer considers the values and the mission of the business and depicts it through a graphical representation that helps convey the intended message coherently. A lot of thinking and research goes into the design of any construction logo. If not done so properly, the weak foundation will cause the reputation and image of the business to collapse. Doing extensive research helps minimize risk and help create a logo that adds more value to your brand instead of causing damage.
The durability and strength of any construction company is expressed by an influential logo design. It does not need few of the conventional elements of the logo. Using pictures of tools in the construction logo design and logo design tool would send a good message to the potential and existing clients. It is simple and to the point.
It makes more sense because logos of such industries are mostly placed outdoor on buildings so it has to be comprehendible from a distance. Incorporating tools and symbols in the font would allow the target audience associate your brand name with construction at a glance.
Some of the colors commonly found in construction company logos are red, orange, blue, green and yellow. This is because of color psychology. Different colors have different effect on people; the red color represents Passion, the orange color represents energy, yellow represents happiness, green represents stability and blue & purple represent trustworthiness and luxury, respectively.
This comes in handy when people are unable to understand what the image represents. The different colors serve as reinforcements, making the viewer preconceive the values your company stands for. In the above logo, the shapes represent the construction logo design and logo design tool, while the colors represent the country of origin.
Logos for different industries must use images relevant to their line of work. Using images of heavy machinery, gears, earth moving equipment, etc. would make sure that your brand name is associated with construction.
Please feel free to share your most attractive Construction Logo Design and your feedback.