Logos have the capacity to correspond with a target audience and as well as delivering the final message. A construction logo and logo design tool would imply power, strength, durability & dependability. Old Construction companies do not revamp their construction logo beyond its color, keeping in mind the amount of current and past followers.
To develop a skyscraper of 60 odd storeys one must start from a single brink, or a splat of cement. In the same way – a logo design will begin with either an image or a letter coherent to the company’s motto, future goals or past events. The uncertainty shares certain similarities to that of a logo designer thinking of a logo for a construction company and a worker, climbing on the ledge of the 35th floor of an unconstructed skyscraper. One wrong move, the loss of clientele would not only effect but also degrade your company by word of mouth.
The risk though has to be taken, in order to succeed.
A logo design that which communicates of the strength and durability of a construction company, its tools and products wouldn’t need any typography at all to correspond with the target audience. Especially when a construction logo and logo design tool is depicted on a skyscraper to that of a website.
Most construction companies incorporate tools in their logo design, which is not a bad idea for a start up to show exactly what they provide and how good they are. Nevertheless, existing or old companies may use standard fonts or minimal hints to depict their power and dependability while urging clientele to take advantage.
Colours play their own psychological game of attracting clientele, mostly used are Green, Blue, Yellow, Deep Red and Light Orange. Below is an image of the world’s leading construction company 115 years tenured in the industry. Looking at their construction logo may not only instil inspiration but takeaway points:
Almost immediately, for those who cannot decipher image, the colours would play the appealing role. However as confirmed in articles about the design, its either 2 magnets or 2 screws of different sizes. What is unique is its typography and hence memorable to the eye. In a Construction Tool and Logo Design Tool, the colour red, white and blue representing the country itself – hence speak with its nation at the same time.
Most images used in the industry are related to heavy machinery and immediate necessary construction tools. Nevertheless, with advances in technology, a simple approach has been prospering across construction companies as seen below:
Please feel free to share your most attractive Construction Logo Design and your feedback.